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Maldives Becomes First Country To Launch Loyalty Program For Tourists

Male: Maldives has launched the world’s first hospitality loyalty program where tourists could earn points based on the number of visits and duration of their stay.

The three-tiered loyalty program, called Maldives Border Miles, includes Bronze, Silver and Gold levels.

The Bronze level is the first tier which is called ‘Aida’, that denotes bright star in the sky.

The second tier is the Silver level, called ‘Antara’, which stands for attractiveness and prestige.

The Gold level, ‘Abaarana’, is the third and most prestigious tier. The word Abaarana is an honorific name given to monarchs.

“Maldives Border Miles is a three-tiered loyalty program for tourists. Tourists will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions,” Maldives Immigration, an official government-run Twitter account tweeted.

The island nation reopened its borders in July to boost the tourism sector. It also promised facilities like visa on arrival, easy access to shores, and no quarantine for tourists.

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