Kolkata: Fans are over the moon that Shree Cement East Bengal have made it to the Indian Super League this year after West Bengal Chief Minister took the initiative to rope in a sponsor for the century-old club. But things aren’t well when it comes to club affairs.
The crux of the problem lies in managing the club activities. The recent discontent is about making the cricket team for the upcoming season. The club officials and the sponsors don’t seem to be on the same page regarding this.
With the sponsors picking former Bengal captain Ashok Malhotra as the coach for the Red-and-Golds, the officials chose former Bengal left-arm spinner Shiv Sagar Singh to mentor the team and went ahead with their plan. The decision seems to have not gone down well with the new sponsors.
For the record, Shree Cement has already pumped in Rs 50 crore for the football team making process ahead of the ISL 2020-21. It is learnt that FSDL, the organiser of the ISL, is also miffed with the club officials’ attitude in sending the signed papers to it with the league already underway.
The sponsors have reportedly complained to the ISL organisers about the officials’ dilly-dallying on signing the papers and sending it back to the FSDL.