Mumbai: Bollywood actress Kiara Advani has been roped in as lead in prolific filmmaker Ashutosh Gowariker’s Karram Kurram. The film is based on the success story of Lijjat Papad.
The brand Lijjat Papad became very popular in the 70s with the ad, “Chai Coffee ke sang khyaen karram kurram…,” and an organisation that empowers women by providing employment opportunities.
It was started in 1959 by seven women in Mumbai with an investment of only Rs 80. It’s annual turnover in 2018 was Rs 800 crore.
Gowarikar’s film will have Advani in the lead. It will narrate the story of six housewives since the name of the seventh one remains a mystery even today.
Karram Kurram will be directed by Glenn Baretto and Ankush Mohla. It will be produced by Sunita Gowariker under Ashutosh Gowariker Productions.
Kiara is currently shooting for Jug Jugg Jeeyo, which also stars Varun Dhawan, Anil Kapoor, Neetu Kapoor and YouTube sensation Prajakta Koli, who makes her Bollywood debut with the role.