Mumbai: Model-actress Malaika Arora has always been known as someone who follows her interests and passions in life, especially in the space of fitness, clean eating and overall wellness. After spending over two decades in the industry and building a robust career, Malaika has decided to expand her horizon and venture toward entrepreneurship.
Instantly recognised as a profitable business partner, today, Malaika is actively sought by brands to co-create businesses with. She has successfully established herself as a strategic business investor, with handpicked tie ups and investments under her business label Malaika Arora Ventures (MAV).
Known for her impeccable fashion, ageless beauty and unbelievable fitness levels, Malaika has tactically invested in these very areas, lending her expertise to the respective brands. She has also established herself as an important strategic partner, who brings immeasurable value to the table, especially in marketing and communication of the brand.
With business tie ups like the e-commerce brand Label Life in the fashion space, SARVA Yoga in fitness and her most recent venture with Rebel Food’s Nude Bowl in the clean eating space, she now looks forward to bringing the overall wellbeing sector to the fore with prudent investments in the coming year.
Talking about her ventures, Malaika says, “Our goal at Malaika Arora Ventures (MAV) is to actively look out for and purposively invest in lifestyle, health and wellness brands. Label Life, SARVA Yoga and now Nude Bowl have been our first steps in each of the three directions we have had in mind- Fashion, fitness and wellness. But that’s not it. We are already in talks with more such brands and expanding ourselves into the overall well-being segment, including beauty and health. I personally believe in the comprehensive well-being of our body. Concentrating on just one, does not support the other. So the idea is to promote good health inside out and we have barely scratched the surface as of now. MAV plans to dig deeper and establish itself as one of the major players in this sector.”
At MAV, Arora and her team are dedicated to actively scouting for businesses and opportunities with a common vision – to organically help the brands and businesses to grow and reach out to the consumers to spread the message of healthy living. MAV is not really about short term goal partnerships. Most of these businesses have a long term vision of growing and developing into a Rs 100-crore plus brand and have partnered with Malaika in this journey.