Tuesday, December 7, 2021
Home Politics People Buying Tanishq Products To Take Stand: Ad Maker Amit Akali

People Buying Tanishq Products To Take Stand: Ad Maker Amit Akali

- Advertisement -

New Delhi: The Tanishq advertisement campaign’s creator said on Tuesday that it as the controversy also created a “movement” where people are buying Tanishq products to take a stand.

Managing Partner and Creative Head of “What’s Your Problem”, the agency behind the advertisement campaign, Amit Akali, said that the ad showed realities and after the controversy, a silent majority of people has started speaking out against a vocal minority.

He also pointed out that no one could have expected the controversy because “communal harmony is the centre of our fabric”.

He called Tanishq as a “brave” company for withdrawing the advertisement, considered safety of employees among the controversy.

The 120-billion dollar Tata Group withdrew the 55-second advertisement, which featured a Muslim mother-in-law caring for her pregnant Hindu daughter-in-law, amidst the protest among certain groups citing communal tones.

“People are going out there and telling us that we will not let this film get deleted, they are sharing the film on their own even though it has been removed. Or there is a movement where people are buying Tanishq and showing us the bills,” said Mr Akali to PTI.

Despite the advertisement being withdrawn, people supported the campaign and showed their disappointment against the online trolls.

“We are at that stage where the majority is speaking up and that is where the love for Tanishq started coming in. I think this is a normal phenomenon in any country”, he said.

- Advertisement -
- Advertisement -
Stay Connected
16,985FansLike
2,458FollowersFollow
61,453SubscribersSubscribe
Must Read

Former UP Shia Waqf Board Supremo Waseem Rizvi Converts To Hinduism

Ghaziabad: Ex-Uttar Pradesh Shia Waqf Board chairman Waseem Rizvi quit Islam and converted to Hinduism on Monday. The head priest of Dasna Devi temple in...
- Advertisement -

Centre Regrets Nagaland Deaths: Amit Shah

New Delhi: Union Home Minister Amit Shah told Parliament on Monday that the centre regretted 14 civilians’ death in Nagaland following a goofed-up Army...

8-Year-Old Advay Dhoot Now Among India’s Top 4!

Mumbai: Eight-year-old Mumbai boy Advay Dhoot entered the top four in India as World Chess Federation (FIDE) released the new players rating list recently. The...

PMLA Case: ED Summons Jacqueline Fernandez

New Delhi: Bollywood actress Jacqueline Fernandez was summoned by the Enforcement Directorate (ED) in connection with a case of prevention of money laundering that...
Related News

Former UP Shia Waqf Board Supremo Waseem Rizvi Converts To Hinduism

Ghaziabad: Ex-Uttar Pradesh Shia Waqf Board chairman Waseem Rizvi quit Islam and converted to Hinduism on Monday. The head priest of Dasna Devi temple in...

Centre Regrets Nagaland Deaths: Amit Shah

New Delhi: Union Home Minister Amit Shah told Parliament on Monday that the centre regretted 14 civilians’ death in Nagaland following a goofed-up Army...

8-Year-Old Advay Dhoot Now Among India’s Top 4!

Mumbai: Eight-year-old Mumbai boy Advay Dhoot entered the top four in India as World Chess Federation (FIDE) released the new players rating list recently. The...

PMLA Case: ED Summons Jacqueline Fernandez

New Delhi: Bollywood actress Jacqueline Fernandez was summoned by the Enforcement Directorate (ED) in connection with a case of prevention of money laundering that...

India Thrash New Zealand By 372 Runs, Reclaim ICC Top Spot

Mumbai: India registered an emphatic 372-run victory against the current World Test champions New Zealand at the Wankhede Stadium here on Monday. By virtue...
- Advertisement -

1 COMMENT

  1. Нey! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly?
    My weblog looks weird when viewing frⲟm my iphⲟne4.
    I’m trying to find a tһeme or plugin that might be able to resolve tһis problem.

    If yⲟu have any recommendations, please share.
    Appreciate it!

LEAVE A REPLY

Please enter your comment!
Please enter your name here