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Vodafone Idea Rebrands Itself As ‘Vi’

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New Delhi: Vodafone Idea Limited on Monday, announced a new identity by rebranding itself as ‘Vi’ (read as We).
“In less than two years time we have achieved the mammoth task of world’s largest integration. As the integration of the two brands is complete, its time for a fresh start,” said Ravinder Takkar, CEO and MD, Vodafone Idea.
“Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to the lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive,” said Takkar, as quoted by Livemint.


In recent years, Vodafone Idea has lost more than 100 million subscribers to newcomer Jio Platforms.
India’s richest man Mukesh Ambani’s telecom venture has become the largest telco operator with nearly 400 million subscribers.
“India is the second-largest telecom market and the largest data consumer, globally. With 1.2 billion Indians accessing voice and data services at the world’s lowest tariffs across 500,000 villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people’s lives,” said Kumar Mangalam Birla, Chairman of Aditya Birla Group and Vodafone Idea, at a conference today.
“With our new brand — Vi, we stand committed to partner with government to accelerate India’s progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow,” he said.

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